I found my NYC office space on a utility pole

How I found my NYC office space

It's bad enough that I have office space on the brain every day. When I take my dog for a walk, it's a chance to clear my head and see what's happening on the streets. As I'll write about in future posts, I notice everything and I'll be curious if you do, too. While I was waiting to cross the street, I took a picture of this interesting ad for Office Space Available (posted on a utility pole.)  I don't know if this is effective marketing on 9th Avenue and 39th Street but I guess for the investment, it's worth … [Read more...]

What age-old problem do the most successful companies solve?

What problem do most successful companies solve?

"What if there was a way..." is the thought that has launched new ideas, products and services to solve a painful process of doing something. The solution today usually results in an app, service or website - giving you the ability to remove the middleman and do-it-yourself. That's what apps and websites are really, the tools to do-it-yourself.  They solve the age-old problem of "waiting" by letting you do something "faster" and cut out the middleman. This is a concept that's been successfully documented … [Read more...]

Selling P2P versus B2B or B2C

Mobile computing and B2B, B2C marketing

Selling P2P versus B2B or B2C.  What? I'm not a fan of acronyms, especially if I'm trying to get my point across.  Why confuse people or make them feel dumb because they don't know what you're talking about? To be clear from the start, B2B means "Business to Business" and B2C means "Business to Consumer." When someone asks what your market is, it's usually B2B or B2C. For example, if you're selling office equipment, you're B2B and if you sell mattresses, you're B2C.  For categories like office supplies, … [Read more...]

The power of networking in NYC

The power of networking in NYC

You've got the power Whether you call yourself a small business owner, solo/entrepreneur, independent contractor or founder of a startup, the need to market and find new business is in your control. I think the opportunity for meeting potential clients and referral sources through the power of networking in NYC is the easiest.   Between the internet and the proliferation of diverse networking groups, if you're willing to put in the time, your business won't be a secret for long. The benefits of … [Read more...]

What is the average price per square foot for office space in NYC?

What is the average price per square foot for office space in NYC

If you’re in the process of securing office space to rent in NYC, you know that nothing is easy or logical and certainly not WYSIWYG (what you see is what you get.)  The question I’m often asked is “What is the average price per square foot for office space in NYC?”  It’s actually a trick question.  However, the short answer is anywhere from $27/sf to $140/sf.  The reality is, those numbers are just the start of what you’ll pay for.  Here’s a quick lesson in what you’ll rely on a broker for, to navigate you through … [Read more...]

Top 16 free and low-cost NYC office space options

Membership co-sharing for NYC office space

Let's face it, working from home is tough.  There are distractions, interruptions and you're isolated.  It's hard to feel like you're in business when your phone rings and you can't find the remote to turn down the TV. The benefits of surrounding yourself with other like-minded people are hard to argue with, but do you have the budget to make the move?  I've put together the top 16 options for free and low-cost NYC office space solutions, maybe one will fit the bill. Let's start with the free co-working space … [Read more...]

A better way to find NYC office space

A better way to find your NYC office space for lease

There's no doubt we live in a self-service world. Nobody wants to be sold anything and we all want immediate results. 97% of people searching for office space in New York City start on the internet.  It makes sense but does it work?  Usually, no. Entering "NYC office space" in your search engine will give you roughly 147,000,000 results.  Hmmm, this could take some time. The results break down into five categories.  There are databases like Property Shark and LoopNet - which is information overload - listing … [Read more...]