The Six Myths of Finding Office Space in NYC

Sunglass Hut do it yourself in Times Square

I'm always amazed at what people choose to do themselves instead of working with someone who does it every day as their profession. I was walking through Times Square and saw that Sunglass Hut has a self-serve machine that lets you buy your sunglasses 24 hours a day, whether the store is open or not. Intrigued, I asked the manager, Steven, how many sales they've made with the machine.  He said, "17 pairs have been sold since they installed the kiosk last August."  These are not $15 glasses, they're expensive … [Read more...]

The 10 levels of NYC office space – INFOGRAPHIC

The 10 levels of NYC Office Space - Infographic

Since I specialize in NYC office space, exclusively in Manhattan, I do a lot of research. I visit available office space every day, so I know the inventory.  I read all the news to see how demand is changing in different parts of town and why.  I walk the city streets, so I'm familiar with the vibe of hot spots, current events and what's appealing to people who will choose a certain neighborhood as their new "home away from home." There are so many options for office space, that if it's a full time job for me to … [Read more...]

What age-old problem do the most successful companies solve?

What problem do most successful companies solve?

"What if there was a way..." is the thought that has launched new ideas, products and services to solve a painful process of doing something. The solution today usually results in an app, service or website - giving you the ability to remove the middleman and do-it-yourself. That's what apps and websites are really, the tools to do-it-yourself.  They solve the age-old problem of "waiting" by letting you do something "faster" and cut out the middleman. This is a concept that's been successfully documented … [Read more...]

Selling P2P versus B2B or B2C

Mobile computing and B2B, B2C marketing

Selling P2P versus B2B or B2C.  What? I'm not a fan of acronyms, especially if I'm trying to get my point across.  Why confuse people or make them feel dumb because they don't know what you're talking about? To be clear from the start, B2B means "Business to Business" and B2C means "Business to Consumer." When someone asks what your market is, it's usually B2B or B2C. For example, if you're selling office equipment, you're B2B and if you sell mattresses, you're B2C.  For categories like office supplies, … [Read more...]

What is the average price per square foot for office space in NYC?

What is the average price per square foot for office space in NYC

If you’re in the process of securing office space to rent in NYC, you know that nothing is easy or logical and certainly not WYSIWYG (what you see is what you get.)  The question I’m often asked is “What is the average price per square foot for office space in NYC?”  It’s actually a trick question.  However, the short answer is anywhere from $27/sf to $140/sf.  The reality is, those numbers are just the start of what you’ll pay for.  Here’s a quick lesson in what you’ll rely on a broker for, to navigate you through … [Read more...]

Top 16 free and low-cost NYC office space options

Membership co-sharing for NYC office space

Let's face it, working from home is tough.  There are distractions, interruptions and you're isolated.  It's hard to feel like you're in business when your phone rings and you can't find the remote to turn down the TV. The benefits of surrounding yourself with other like-minded people are hard to argue with, but do you have the budget to make the move?  I've put together the top 16 options for free and low-cost NYC office space solutions, maybe one will fit the bill. Let's start with the free co-working space … [Read more...]

A better way to find NYC office space

A better way to find your NYC office space for lease

There's no doubt we live in a self-service world. Nobody wants to be sold anything and we all want immediate results. 97% of people searching for office space in New York City start on the internet.  It makes sense but does it work?  Usually, no. Entering "NYC office space" in your search engine will give you roughly 147,000,000 results.  Hmmm, this could take some time. The results break down into five categories.  There are databases like Property Shark and LoopNet - which is information overload - listing … [Read more...]