Previously I told you about multiple events that created a domino effect and enlarged my sphere of influence in a matter of days.
After my initial NN meeting, I visited their website and watched a series of videos that were testimonials by some members. I was already sold on the group and what really intrigued me were the videos themselves.
With the success of my Las Vegas video, I knew it would be important to have a strong message as the foundation for my New York City commercial real estate website. I asked Dave Bresler who he used and he referred me to Alex Vachon of Cartouche Creations.
I set up a meeting with Alex and we were on the same page immediately. We discussed some ideas and then went to work writing the script. Between our two schedules, we were about a month away from the actual shoot.
In the meantime, I continued to meet new people every day. Yes, every day. My focus was to meet at least two new people every weekday. Some days I met one, others I met five and every day it got easier.
Not only does NN have their monthly meetings but they have another event called the Forum, featuring a speaker or panel discussion on a current business topic. The first one I attended was presented by Rochelle Lisner and she spoke about “Storytelling, not boring telling” – how to create effective presentations and captivate your audience.
As I listened, I knew I had to work with Rochelle to help me clearly convey what I do, so I could network and connect more effectively. I introduced myself as soon as she finished speaking and we started working together on crafting my message as well as fine-tuning the script for the video. She has been my business coach (and good friend) ever since.
When you have a network of connections to reach out to, there’s no limit as to what information and resources you have at your fingertips. For the video shoot, Alex suggested we film on a rooftop so the city skyline would be my backdrop. I sent an email to everyone I knew and within an hour, Craig Van Mackelberg at A-Squared Architecture wrote back and connected me to Barry Hoffman of Urban Office (really cool office furniture – their recent projects reads like a Who’s Who in NYC high-profile companies.) They graciously opened their offices to the film crew and we spent the afternoon shooting the video on their wrap-around rooftop terrace.
The only thing left to do was getting my haircut. There aren’t many things a guy can do to look good – wear a nice suit, have his shoes polished and get a good haircut. Finding the right barber in a new city is not the easiest task. How did I do it? Truthfully, Yelp. I read every review for men’s haircuts and finally found a guy who happens to be a block away from where I live.
His name is Gerry Spiotta and it’s like catching up with a good friend every time I go in – plus it’s the best haircut I’ve gotten in years.
Alright, now it’s showtime. The weather was perfect, everything went smoothly and I now have the anchor video to my website. If you haven’t seen it yet, click HERE.
Until next time…
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(Here’s a hint for following this blog easily. ”Previously” is always hyperlinked to the next article after it’s been posted. ”Next time” will take you back to the previous post. Make sure to click on each person’s name when they’re mentioned and see if they aren’t a possible connection for you. I’d be happy to make the introduction.)
Mark Karten is a connector in New York City. If you’re ready to expand your network of meaningful, relevant relationships, contact Mark at email@example.com.